The $400 ad-spend test

More of the right
clients.Let’s test it.

One salon service. Real appointments to fill. We build and manage your Meta ad test; you fund up to $400 in ads.

Management waived during the test.

Book your 10-minute fit interview

10 minutes by phone. See if your salon qualifies.

If all written success conditions pass, one $1,000 paid month begins, or choose $2,250 prepaid for 90 days. Ads are additional.

01 / The offer02 / The process03 / The next step
Read how the test works

A campaign in perspective

From ad spend
to appointment value.

One campaign example from our work. A reason to measure what happens beyond the click.

Ad spend

≈$531

Reported appointment value

≈$2,453

Includes future visits. Appointment value is not collected revenue or profit. This is one campaign’s reported outcome, not a forecast for your test.

A focused test

One service.
Every step connected.

A campaign built around the appointments you actually have room to fill.

01 / AGREE

Define a worthwhile result.

Choose the service, availability, offer, and budget. Agree on booking and financial targets, the review date, and how every condition will be verified.

Written before the ads go live
02 / LAUNCH

Give the right clients a way in.

We connect Facebook and Instagram ads to a clear inquiry and booking path. Your team keeps availability current and follows through with prospects.

Up to $400 paid by you to Meta
03 / REVIEW

Follow the result into the chair.

Review inquiries, bookings, attendance, and recorded payments against the written conditions. Every condition must pass for the paid period to begin.

A decision grounded in your records

The salon perspective

He continuously tests, analyzes the data, makes calculated adjustments, and explains the reasoning behind what he’s doing.
The Nail DenIndividual client review · September 23, 2026
TrustpilotRead the review

The 10-minute fit interview

A short conversation.
A useful answer.

John will ask a few practical questions to see whether a test makes sense for your salon. Have one service and your available appointments in mind.

Find a time to talk

If it’s a fit, we’ll arrange a deeper planning call.

  1. 01

    What can your salon take on?

    The service, open appointments, and team capacity.

  2. 02

    What makes a new client worthwhile?

    Service price, delivery costs, and your booking and payment records.

  3. 03

    Who follows up?

    Who handles new inquiries and helps people complete their bookings.

  4. 04

    Can the budget support the next step?

    Up to $400 for the test, plus the management fee and ad budget for the paid period if all conditions pass.

Clear before we begin

Test with intention.
Know what comes next.

During the test

Up to $400

Your ad spend, paid to Meta.

Management is waived. The service, targets, responsibilities, and review timing are agreed in writing before launch.

Only if every condition passes

$1,000

One paid month of management, plus ads.

The signed agreement starts the paid period. You may instead choose $2,250 prepaid for 90 days, plus ads.

If conditions are missed or unverifiable

We stop the ads.

No test management fee is due.

Ad budget already spent is nonrefundable. After the initial paid month, there is no further monthly lock-in.

Success means every written condition passes. Demand, attendance, and profit are not guaranteed.

Before we talk

A few
useful details.

Is the test right for every salon?

It suits salons with a specific service to promote, real appointment capacity, reliable follow-up, and records we can use to verify the outcome. You also need to be able to fund the paid period if the test succeeds. The fit interview checks these points first.

How long does the test run?

We agree on setup, live ad dates, and the review window before launch. The timeline needs to allow people to book and attend, so we can evaluate the result against your written conditions.

What counts as success?

The booking and financial conditions in your signed agreement. We define the targets, what counts, the evidence needed, and the review date before spending. Every agreed condition must pass; a few promising inquiries alone do not trigger the paid period.

What does my team need to do?

Provide access and useful salon content, approve the offer, keep appointments available, follow up with inquiries, and record bookings, attendance, and payments. We agree on who does what before the test.

Am I committing to anything by booking a call?

No. The 10-minute interview is a fit check. No payment is taken on this page. The test and its success-triggered paid continuation are agreed in writing before we launch.

One service. A clear next step.

Let’s see if your
salon is a fit.

Share the service you want to promote and the appointments you have available. John will review your inquiry and get back to you about the ad test.

Already ready to talk?Book your 10-minute fit interview

10 minutes by phone. No payment on this call.

Prefer to write first?

Tell us about your salon, the service you want to promote, and the appointments you have available.

Send a quick inquiry

A short form. A personal reply from John.
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